Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of social media, and with it SEO becomes more complicated.
Permanently ranking well in Google demands an extensive SEO-strategy focused on on every aspect of your website. The technical stuff, the user experience, the content on your website and even the security of your website all need to be in order. To keep ranking well in Google, you should develop — what we call — an Holistic SEO approach.
Just make an awesome website!
Yoast celebrates its fifth anniversary in just a few weeks. While Google has changed its algorithm numerous times over these years, most of our advice has remained the same. This advice is simple: you have to make sure your site is really, really awesome! Don’t use any ‘tricks’. While they might get you ranked quickly, they usually don’t work in the long run, and they might even backfire.
Google’s mission is to build the perfect search engine that helps people find what they are looking for. Making your website and your marketing strategy fit this goal is always the way to go.
Why an holistic SEO approach?
An Holistic Approach on SEO thus means you focus on it all:
- good technical SEO;
- a great user experience;
- writing quality content;
- keeping your site secure.
Having an awesome website with high quality content, a great user experience and up to date security will not instantly improve your ranking. In the long run though, it will definitely have a positive effect on your SEO!
Attractive websites have a lower bounce rate and a much higher chance to receive social media attention. These are exactly the two things you need to make sure your website will keep ranking well in the long run. If nobody ever talks about your website on social media, how can Google keep thinking it’s a good site?
Awesome websites will also result in higher conversions. If your audience likes and understands your website, the chance of them buying your products or returning to your website is of course much higher.
Cooperation with the best of the best!
So we try to focus on all these aspects of websites in developing our products and in advising our clients. This means we have to be experts in all these fields.
This is why we have been cooperating with many colleagues from all over the world: to keep up with all the new developments and to learn from the best in the fields of web technology, software development, blogging, content SEO, user experience, conversion research and security.
Join us at YoastCon!
Because of our 5th birthday, we would like you all to join us and learn from the best experts around the world. At YoastCon, professionals in all the fields we deem important for an holistic SEO approach will be present and share their knowledge! If you would like to read more about YoastCon, check out the YoastCon page.
In years to come, we will keep on advising and explaining our holistic, complete SEO approach. YoastCon will be a celebration of the amazing growth our company has made in the last 5 years. We believe we can grow much further, as we keep on focusing on the many important aspects of SEO and website optimization!
This post first appeared as Holistic SEO on Yoast. Whoopity Doo!