Google Analytics Dashboards
Google Analytics is a powerful tool. However, it takes quite some time getting used to, which is why people are missing out on a lot of functionality. They simply don’t know it exists. So today I’ll be explaining a feature that I find very useful: Google Analytics dashboards. I’ll explain what they are, how to create them and how you could use them. And I’ll top it off with a little surprise at the end 😉
What are Google Analytics dashboards?
Dashboards in Google Analytics are basically central spots where you can collect all kind of similar data. You can even decide for yourself how the data is displayed. Let me show you what a dashboard can look like:
Google Analytics Dashboard – Visitor Insights
Since Google Analytics doesn’t really have a logical structure in it, having the ability to put similar things together at the same place is a great benefit. This basically means you’ll only have to look at a few places for a general overview of how your site’s doing.
How do I get dashboards?
There are two ways of getting your own Google Analytics dashboards. The first is to make them yourself. Here’s a quick video explaining how you can add your own dashboards in Google Analytics:
You can simply play around a bit with adding widgets and creating different layouts of your Google Analytics dashboard. Try to think of a subject and add as much info as you like on that subject in that dashboard.
Six ways of showing data
As you might’ve noticed in the little video I put together, there are basically six ways of representing your data in a dashboard in Google Analytics:
These six representations of your data will basically look like this:
You can even make the pie chart a donut chart and make the bar chart horizontal instead of vertical. You’ll notice some shortcomings with each representation though. The timeline chart can’t show a total number of visits, for instance. The bar chart is great for comparisons, but it won’t show percentages of the total. However, these charts are still very valuable in making a lot of data accessible at a glance.
But you don’t have to do this yourself!
That’s right; there’s a way you can actually just leech off of all the work I’ve done! In fact, all of these are based on Google Analytics Dashboards that I’ve downloaded from other people myself. However, they’ve greatly changed since and I’ve optimized them to show the data that I think is most useful. I’ve made two dashboards with a lot of info that I think every self-respecting website owner should have or at least want.
Visitor Insights by Yoast
Google Analytics Dashboard – Visitor Insights
This dashboard includes all the data on your visitors that I think is important. How much of them are there, how many of them are new, where are they coming from, what devices and browser are they using, etc. All of the data here is very useful when you’re curious about your audience (which you should be!).
You can download this dashboard here.
eCommerce Dashboard by Yoast
Google Analytics eCommerce Dashboard by Yoast
This Google Analytics dashboard includes everything on your sales performance. It’ll give you a quick overview of how much money you’ve made in the selected timeframe, the conversion rate and which acquisition channels and landing pages made you the most money. If you want to be sure your sales in Google Analytics are tracked the right way, definitely check out our eCommerce Tracking plugin!
I’ve now set the tables to sort by revenue, so the landing pages and referrers that have made you the most money will show up on top. However, this should be different if you’re using your Google Analytics, and your dashboards, as a way to spot bottlenecks for your business. In this case, you should sort the top landing pages by the amount of pageviews they’ve had. The more pageviews, the more money it should have made. If there’s a discrepancy, you know which page could use some optimization.
If this is how you use Google Analytics, you’ll probably find that the representation of the tables are the most valuable. All the charts are great for displaying a lot of information quickly, but they aren’t able to show you the worst performing parts of your site. With the tables representation you can sort the data the way you like it, so that gives you a bit more flexibility.
You can download the eCommerce Dashboard by Yoast here.
Google Analytics Dashboards in WordPress
I promised to top it off with a little surprise. We’ll soon be releasing a Google Analytics by Yoast Premium plugin which will also include dashboards within your WordPress install! This means you won’t even have to go to Google Analytics to check your dashboards; you can simply check them from within your WordPress install. And that will hopefully make sure that when you’re busy with your website, you’ll be busy with another aspect of your website: analytics.
Did you learn something today?
Did this post teach you something? Are there any things you’ve missed or want to add? Are you already using some pretty cool dashboards and just want to share them? You can let us know in the comments!
This post first appeared on Yoast. Whoopity Doo!